Strategic Plan

About the College


To heal, to comfort, to educate and to discover through quality health care, elimination of health disparities, medical education, innovation and research.


To be the region's most valued health care asset.


In striving to fulfill our mission, we will be guided by the enduring values of:

  • Excellence in each and every experience
  • Respect for the critical nature of our work
  • Compassion for humanity and one another
  • Stewardship of the trust and privilege to serve

Our Goals

The landscape of health care is changing, and we must do the same to meet the needs of the community as well as maintain our viability and, ultimately, ensure future growth.


Develop a regional, integrated health care system that is nimble and ready for the changing health care environment and that provides the highest quality of care.

Particular emphasis will be placed on:

  • Growth to the north, from communities in northern Duval County and Nassau County
  • Growth of our satellite network of primary and specialty care practices
  • Optimizing the downtown campus
  • Value proposition


Establish ourselves as a recognized leader in academic excellence, promoting research and interprofessional education throughout the Colleges of Medicine, Nursing and Pharmacy.


Improve the health of our patients as well as the health of residents in the communities in which we live and work through strategic partnerships and innovative programs.


Create the very best health care workforce through recruitment, retention, engagement and development for UF Health Jacksonville, UF Jacksonville Physicians and the UF Colleges of Medicine, Nursing and Pharmacy.

  • Achieve national leadership in clinical and basic science research.
  • Become a national model for interdisciplinary health sciences education and health-care delivery.
  • Optimize the state’s return on investment by diversifying and enhancing complementary revenue streams in support of our institutional missions.
  • Achieve quantified, high-bar targets for specified metrics in:
    • Patient-care quality and safety
    • Faculty recruitment and retention
    • Market share
    • Financial margins
    • Federal research funding
    • Educational quality
    • Community health